Zara, the latest famous brand name in the fashion field, has been growing so fast that no one should miss this name. Their fashions are of big sell that their shops either in London, Barcelona, Hong Kong and many other countries are always seen with people that line up to buy their goods.If you know how they run their business and their size of operations, probably you know why they are so successful.
Zara has more than 400 designers who fly all year round around the globe to grab on every latest fashion trend information on the ground. Their factories in Spain have the size equivalent to 90 standard soccer fields which connected together like the spaghetti on our dish. On top of that, the time from design, manufacture and logistic transportation from factories to the shelves is only 12 days compared with normal cycle of 90 days in the industry.
To beat their competitors, Zara has the well known formula to win by size of operations, in speed of delivery time and designs of products are always up the very last moment. If to beat them back, one must have the competitive advantages over Zara or other values that Zara cannot be delivered. If you know the story about David and giant Goliathe, there is no one in the world that cannot be unbeaten. If not, it is better to join their party.
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